November 1st is National Brush Day. It was created to encourage parents to keep kids' mouths healthy by brushing twice a day for two minutes each time. (You may hear this described as "2 for 2" in some ads.) Seems appropriate given the candy haul that many kids get the day before when trick or treating!
A nice rhyme to remind kids is "Brush Morning and Night to Keep Your Smile Bright".
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Dr. Jennifer Robb